Rosebud And The Bulls
Rosebud wanted to fill the Chicago Bulls stadium with pasta to get the word out, instead we filled it with their logo to thousands of fans in this large scale stadium takeover campaign.
Total Impressions (Television) = 37.2 Million
Total Impressions (Social Media) = 22.3 Million
Total Impressions (Television + Social Media) = 59.5 Million
Total 100% Media Equivalency = $666,369
Total QI Media Value = $133,352